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Jeff DeGraff is an advisor to Fortune 500 companies-including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more-and a professor at the Ross School of Business at the University of Michigan. He has written several books, including Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today, to name a few. He has a regular segment on public radio called The Next Idea.
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